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Alex Kuruvilla quits MTV

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Alex Kuruvilla, managing director, has resigned from the music channel today. He put in his papers after six years with the channel.
 
In a media release, Kuruvilla said, "I've had the opportunity to be part of the network during my time here - from launching exciting new channels, to bringing reality television to India and changing the idea of what a music channel is expected to be." He was also the executive vice president for MTV Networks-Asia.
 
Kuruvilla had joined the company in 1999 from the erstwhile (now JWT). He was seen in the television industry as one who transformed MTV from a music channel to an Indian youth channel.
 
During his tenure, the network had several firsts to its credits. The flagship brand MTV India had carved a distinct identity for itself with programmes like MTV Youth Icon, MTV Style Awards, MTV IMMIES and the first soap on MTV India, Kitni Mast Hai Zindagi..
 
He was also responsible for diversifying MTV's portfolio by launching a kids channel Nick andan international music and lifestyle channel- VH1.The company is expected to announce a replacement for Alex's position shortly.

 
 

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