You are here: Home » Beyond Business » News
Business Standard

Cashing in on celebrity avatars in the digital world

A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors

Urvi Malvania  |  Mumbai 

Sachin Tendulkar has for long dominated the real and chaotic world of cricket, but last month he launched a project that ensconces him firmly in the virtual realm too. 100MB, the mobile app launched by Tendulkar as part of a joint venture between SRT Talent Management and JetSynthesys is more than an online fan club, it casts the cricketer in a host of roles — as coach, singer and even a digital avatar that can be used in a variety of ways. Tendulkar is not alone; a small band of stars is leveraging the large and loyal fan following in the real world to build a virtual empire. And ...

TO READ THE FULL STORY, SUBSCRIBE NOW AT JUST Rs 149 A MONTH

Key stories on business-standard.com are available to premium subscribers only.

LOGIN

EMAIL / USER NAME
PASSWORD
REMEMBER ME Forgot password?

Not a member yet ? Resister Now

Connect using any below

  • Don't lose the opportunity of saving $26.77 per month
  • Don't lose the opportunity of saving $26.77 per month
Total Amount
Rs. 0.00
To proceed, kindly select a subscription package

WHAT YOU GET

On Business Standard Digital

  • Access your subscription from anywhere. Be it your computer, tablet or smartphone using a browser or the App, Your Choice.
  • Access to exclusive content, features, opinions and comment, hand-picked by our editors, just for you.
  • Pick your 5 favourite companies. Get all the news upates at the end of each day through E-Mail.
  • Pick the industry that you want to track. And get a daily news letter specific to that industry. Cut out the clutter.
  • And stay on top of your investments. Track stock prices in your portfolio
  • Access 18 years of archival data

On Digital

  • Seamless access to WSJ.com with your Business Standard digital account.
  • Experience the best of the Journal's reporting, video and interactive features.
  • Read about the people and events shaping business, finance, technology, politics, technology and culture.
  • Stay informed with newsletters - an easy way to get WSJ content straight to your inbox - making life easier on your busiest days.
  • More business executives read the Journal globally than any other publication.
*Note :
Our Partners are proud to be associated with this initiative and will contribute Rs 100 x 6 months thereafter, standard rate of Rs 149 will be charged.
Offer valid for Indian residents only
Requires you to share personal information like PAN, Date of Birth, and Income.
*Annual saving on WSJ subscription price of US$ 347.88 (12 months @ US$ 28.99 per month)
* 1US$ = 67.50 INR.
*Please note that this offer is not valid if you are/were a registered/existing user on WSJ Digital
RECOMMENDED FOR YOU

Cashing in on celebrity avatars in the digital world

A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors

A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors Sachin Tendulkar has for long dominated the real and chaotic world of cricket, but last month he launched a project that ensconces him firmly in the virtual realm too. 100MB, the mobile app launched by Tendulkar as part of a joint venture between SRT Talent Management and JetSynthesys is more than an online fan club, it casts the cricketer in a host of roles — as coach, singer and even a digital avatar that can be used in a variety of ways. Tendulkar is not alone; a small band of stars is leveraging the large and loyal fan following in the real world to build a virtual empire. And ... image
Business Standard
177 22

Cashing in on celebrity avatars in the digital world

A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors

Sachin Tendulkar has for long dominated the real and chaotic world of cricket, but last month he launched a project that ensconces him firmly in the virtual realm too. 100MB, the mobile app launched by Tendulkar as part of a joint venture between SRT Talent Management and JetSynthesys is more than an online fan club, it casts the cricketer in a host of roles — as coach, singer and even a digital avatar that can be used in a variety of ways. Tendulkar is not alone; a small band of stars is leveraging the large and loyal fan following in the real world to build a virtual empire. And ...

image
Business Standard
177 22