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Rahane, Dhawan, Jadeja: Rising brands on the IPL pitch

While Dhoni, Kohli are reigning endorsers, new band of cricketers eyeing brand sweepstakes in IPL 10

UrviI Malvania  |  Mumbai 

When Ajinkya Rahane swung his bat to victory for Rising Pune Supergiants in the Indian Premier League (IPL) match against Mumbai Indians last week, he had more than just his league fans lustily cheering him on. A team of talent managers and brand specialists working closely with the Indian test team vice-captain since June 2016 were exulting too. Rahane, a proficient cricketer with a loyal set of fans is a relative novice in the world of brands but experts say, the time is ripe for the likes of him, Karun Nair, Ravindra Jadeja, Shikhar Dhawan among others to stake their claim in the ...

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