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Small screen viewing goes beyond TV

TV viewing more than halves as viewers switch to smaller screens to watch favourite sitcoms, sports

Urvi Malvania  |  Mumbai 

Digital devices could soon turf out television screens from homes across the world as per the findings of the Accenture 2017 Digital Consumer Survey. The survey reveals a dramatic shift in how people are watching their favourite shows and games and engaging with brands and ads; while computers have overtaken TV sets as the most favoured screen for watching TV shows, the number of people who said that they would rather watch a video on a smartphone has doubled over the last two years.  The survey records a 55 per cent drop in consumers watching TV shows on TV sets over the ...

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