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The Stranger Things sweater is only the start of Netflix's merchandise plan

Stranger Things is the first sign Netflix dreams of being a multifaceted media empire

Lucas Shaw | Bloomberg 

Reed Hastings is no fashion icon, but the Netflix chief executive’s garb on a recent video presentation to investors is likely to start a hot new trend. Grinning sheepishly, Hastings donned a Christmas sweater inspired by the hit show Stranger Things. For $34.99 at Target, fans of the drama about middle schoolers confronting supernatural events can buy the red sweater with white letters and holiday lights. Netflix is betting more and more fans of its shows are going to want such options. If House of Cards established Netflix as a home for premium TV and Emmy-winning Master of None ...

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First Published: Sat, October 28 2017. 21:12 IST