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Truths about content

Book title hints that not content but connections that companies create & encourage is actually king

Janmejaya Sinha 

The Content Trap  Bharat Anand Penguin Random House 464 pages; Rs 599 Professor Bharat Anand, who teaches strategy at Harvard Business School (HBS), has written an important book that can help business managers interpret and react to digital change. While he has located a lot of his research in the field of media, entertainment and education, it creates a framework within which business leaders can think about the implications for their own sector. What I like about the book is the style he has used to cover this fast-moving and unsettled terrain.  He approaches ...

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First Published: Wed, August 23 2017. 22:41 IST
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