When I was a child, I would watch my grandmother try on dresses and coats she had brought home on “appro” (or approbation) from Mrs Downey’s boutique in Dungarvan, Ireland: deciding, at her leisure, what to buy and what to return. Who knew that, decades later, “appro,” aka “try on”, would become the way to shop? And not just at Amazon, which recently announced such a service for its Prime members, who are not charged while they mull up to 15 items for a week. In December, Debora LaBudde started Memo, which lets online shoppers try ...
'Try, then buy' is part of a shopping trend
Amazon as well as some other online shopping sites are offering the facility
Claire Coghlan | NYT Last Updated at July 6, 2017 22:41 IST