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Wines with animal instinct

An AC Nielsen report of 2008 talked about how 20 per cent of new table wines in the US featured animals on their labels, and that sales of 'critter' wines had crossed $600 million

Alok Chandra  |  Bengaluru 

Alok Chandra What is it about "critter" wine labels that attracts producers? "Critter" is slang for an animal or living creature, and "critter labels" offer animal motifs - either real or stylised - as a way of connecting with consumers. The best-known "critter label" is probably Yellowtail's, an Australian wine brand with a leaping Kangaroo that made waves when it sold a million cases in the US in its first year of launch in 2001. Today, it sells more than 10 million cases worldwide, a success story that all newcomers want to emulate. Then there's The ...

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First Published: Sat, February 06 2016. 00:07 IST
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