Business Standard

ABD aims to log over 15% sales volume growth in FY12

Kishore Chhabria-promoted liquor firm had sold 17.75 million cases of its various brands across the country last year

Related News

Spirits maker () today said it expects over 15 per cent rise in sales volume at 20.5 million cases in the ongoing fiscal.

The -promoted liquor firm had sold 17.75 million cases of its various brands across the country last year.

"We are aiming to sell around 20.5 million cases in the current fiscal year. We sold 17.75 million cases in the year ended March 2012," Allied Blenders and Distillers (ABD) Executive Vice Chairman and CEO told reporters here.

The Mumbai-based firm, which sells various brands, including its flagship brand Officer's Choice, today launched a semi-premium whiskey brand--Officer's Choice Blue in Delhi.

The company, in the last six months, has already launched the brand in various markets, including Assam, West Bengal, Maharashtra and Punjab.

"In the last six months the brand has already sold 6 lakh cases in these markets and we expect it to sell around 1.2 million cases by the end of the current fiscal," Roy said.

He added the company sold 16.2 million cases of Officer's Choice brand last year and expects to sell around 18 million cases in the current year.

Asked by when the company plans to launch Officer's Choice Blue pan-India, Roy said: "We are launching the brand in a phased manner and in the next six months it would be launched across the country."

Besides Officer's Choice whiskey, the company's other brands include Class 21 Vodka, Jolly Roger premium rum and Kyron premium brandy.

According to industry estimates, the Indian liquor industry is pegged at around 286 million cases per annum and is growing at 2-3 per cent year on year.

Read more on:   
|
|
|

Read More

Telenor's 2008 licence fee may not be adjusted in new payment

Telenor may not be able to avail of the benefit of adjusting Rs 1,658 crore licence fee it paid in 2008 for permits of its Indian venture Uninor in ...


Advertisements

Quick Links

Back to Top