With the sale bonanza event 'Big Billion Days' round the corner, Flipkart
has announced a new initiative to thank defence forces and families of martyrs.
Under the ‘Flipkart
For India’ campaign, the e-commerce company will ship festive gift hampers to the families of Army martyrs, and current personnel of the Army, Border Security Force and the Central Reserve Police Force, who’re posted in hostile locations away from home.
The specially packaged boxes, numbering a few hundred, will contain an assortment of dry fruits and a gift voucher worth Rs 10,000 that can be used to shop on Flipkart, the company said in a statement.
"Our soldiers and their families are real heroes who make tremendous sacrifices everyday to keep us safe. As a homegrown company, we want to ensure soldiers, their families, and the families of martyrs who’ve made the supreme sacrifice have something to look forward to, when the whole country is getting into a celebratory mood. The Big Billion Days is a festival for India, and we want to help them celebrate it with the country with this small token of gratitude,” said Kalyan Krishnamurthy, CEO, Flipkart.