Business Standard

Airtel enters high definition arena

BS Reporter  |  New Delhi 

Airtel Digital TV, the (DTH) arm of Bharti Airtel, is launching its high definition service, with (STBs) priced at Rs 2,840, fuelling a in the sector.

Its competitors like Tata Sky, Dish TV, and have already launched their high definition (HD) services at various price points to attract new subscribers.

HD will be available at Rs 2,250 for our existing customers choosing to upgrade and Rs 2,840 for all new customers,” Ajai Puri, chief executive officer, DTH-Bharti Airtel, said.

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Airtel enters high definition arena

Airtel Digital TV, the direct-to-home (DTH) arm of Bharti Airtel, is launching its high definition service, with set-top boxes (STBs) priced at Rs 2,840, fuelling a price war in the sector.

Airtel Digital TV, the (DTH) arm of Bharti Airtel, is launching its high definition service, with (STBs) priced at Rs 2,840, fuelling a in the sector.

Its competitors like Tata Sky, Dish TV, and have already launched their high definition (HD) services at various price points to attract new subscribers.

HD will be available at Rs 2,250 for our existing customers choosing to upgrade and Rs 2,840 for all new customers,” Ajai Puri, chief executive officer, DTH-Bharti Airtel, said.

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