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Airtel enters high definition arena

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, the (DTH) arm of , is launching its high definition service, with (STBs) priced at Rs 2,840, fuelling a in the sector.

Its competitors like , , and have already launched their high definition (HD) services at various price points to attract new subscribers.

“Airtel Digital TV HD will be available at Rs 2,250 for our existing customers choosing to upgrade and Rs 2,840 for all new customers,” , chief executive officer, DTH-Bharti Airtel, said.

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