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Amazon takes on Flipkart's Myntra, to launch in-house personal care labels

Myntra also plans to launch its in-house beauty and personal care labels this year

BS Web Team  |  New Delhi 

Amazon, Online shopping
Photo: Reuters

With Group company investing in the growing personal care segment, India is also reportedly looking to tap the segment with its own brand of personal care and The country's two top majors appear to be locked in a race to capitalise on the cosmetics segment.

Soon, you could find yourself buying beauty and that will be sold under India's own brand, the Economic Times reported on Thursday.

However, why are the online retailers eyeing this particular segment? According to the report, they are increasing their focus on cosmetics, which is a high-margin category, at a time when the online apparel market, worth $3.8 billion and growing at a modest 10-12 per cent, has shown decelerating growth.

However, sounding a note of caution, experts told the financial daily that both e-tailers should establish themselves in the category before striking out with in-house brands.

Speaking to the financial daily, an anonymous source familiar with the plans said that India was in talks with contract manufacturers and would be "launching private labels in a few categories within skincare and makeup".

India, which retails 2 million under 19,000 different brands and considers the personal care and beauty segment to be a "strategically important category", and Myntra, which offers such products across over 100 brands, are competing for a pie of the domestic online beauty and personal care market, which expects will cross $3.5 billion by 2022 from about $300 million now.

Myntra, which ET says plans to launch its in-house beauty and personal care labels this year along with retailing through offline stores in collaborations with international players, is investing in the growing personal care segment and expects it to contribute 7-8 per cent of its revenues in the next two years.

"Personal care is an important category and we are investing in it," CEO had told agencies in December, adding, "The purchases are more frequent and we have seen a strong growth in the category with brands like "

aims to clock a total revenue rate of $2 billion by March 2018.

Speaking about the product portfolio, Narayanan revealed that the company would operate in the "masstige" segment. The fashion major would look at "more mass-premium or like a Mac or Bobbi Brown", he said, adding that the company also hoped "to bring in more international brands".

Further, according to reports, has partnered with Myntra to co-brand its exclusive denim collection Mast & Harbour with the flagship product from the former, RElan FeelFresh.

First Published: Thu, February 08 2018. 15:45 IST
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