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Apple India head resigns, Michel Coulomb to lead sales operations

Coulomb has been with the Cupertino-based iPhone maker for over 15 years.

IANS  |  New Delhi 

Apple, iPhone, iPhone manufacturing, Apple Inc

In a sudden development, Sales Head put in his papers and the company has named as new head of sales for the country.

Industry sources told IANS that Kaul who was elevated to the position in May last year has stepped down with an immediate effect.

An official statement from Apple was yet to come.

According to Coulomb's Linkedin profile, he earlier led Apples operations in Middle East, Turkey and Africa before moving into Singapore last year as chief of South Asia.

Coulomb has been with the Cupertino-based maker for over 15 years.

Kaul's resignation comes at a time when Apple is struggling with improving its sales numbers - including iPhoneX -- in the country.

"Apple has been under pressure since X launch as supply issues hampered its sales in India.

Although we can't link Kaul's resignation with this yet but yes, the company have had sluggish sales," Jaipal Singh, Senior Analyst, IDC India, told IANS.

Apple introduced its much-awaited X in India on November 3 amid heavy demand but only a few from those who had pre-booked it in the first slot received their units as retailers and online players were handed over a thin supply of the Rs 89,000 (starting price) device on Day 1.

According to industry analysts, the waiting period was going to be at least five-seven weeks for those who didn't book the device in the first slot.

"Demand for X was very strong in India. However, right from the day one, it was obvious that users eager to buy X are in for a long waiting queue," Tarun Pathak, Associate Director, Mobile Devices and Ecosystems, Counterpoint Research, told IANS.

After the government hiked customs duty from 10 per cent to 15 per cent for mobile handsets last week, Apple became the first smartphone manufacturer to raise prices (on MRP) across models, except SE that the company assembles in

The Cupertino-based maker is also seeking tax relief and other incentives from the government to begin assembling more handsets in the country.

Apple is currently assembling the SE model at its facility with Wistron Corporation, its Taiwanese manufacturing partner.

First Published: Tue, December 19 2017. 12:15 IST
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