Baba Ramdev-led Patanjali Ayurved is likely to partner with eight leading e-tailers and aggregators to give a big push to the online sales of its swadeshi range of fast-moving consumer goods (FMCG) products, said an official. The firm is expected to enter into agreements this month with major online retailers — Amazon, Flipkart, Paytm Mall, 1mg, Bigbasket, Grofers, ShopClues and Snapdeal — a step through which its range of products will be available on various online platforms. Patanjali is organising a function on January 16 here.
Representatives of all online firms are expected to attend it along with Ramdev and Patanjali’s Managing Director, Acharya Balkrishna.“We are now going into massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point,” said S K Tijarawala, spokesperson, Patanjali.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)