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Beauty, personal care market to touch $10 bn by 2021: IBHA report

Expansion of BPC market is in line with India's GDP growth, progress expected in rural markets too

Press Trust of India  |  New Delhi 

Beauty and personal care (BPC) market in India is expected to touch $10 billion by 2021 growing at an annual rate of 5-6 per cent on the back of evolving consumer awareness and aspirations, according to a report by Indian Beauty & Hygiene Association (IBHA). On a global comparison, per capita spend in India at $7 (about Rs 450) on BPC is significantly lower than that in developed nations and the market is estimated to be $8 billion, according to IBHA. Yet, the expansion of the market is in line with India's GDP growth, it said, adding the rural market will also start driving ...

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First Published: Sun, June 11 2017. 12:05 IST
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