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Betting on Eon, Grandi10 and Xcent: Hyundai sharpens rural focus

Rural sales expansion much higher to urban

Ajay Modi  |  New Delhi 

Korean auto major Hyundai has sharpened its rural focus and aims to get more than one-fourth of its sales from buyers in villages and small towns this year. The second -largest car maker in the country got about 23 per cent of sales from rural markets in 2016 calendar year. “The focus will be on rural for future growth. We have set up a new department to focus on the rural market. We will create a different communication strategy on the products that are well suited for these markets. Every regional office and most dealership now have a rural team. The matrix has been ...

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