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Bharti Softbank,Yahoo Japan form JV for Mobile Internet portal

Bharti Softbank to support JV to form organisation, develop business, Yahoo Japan to develop technology, provide know-how

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Bharti Softbank, a between Bharti Enterprises and Softbank Corp, today said it has entered into a partnership with to develop a to offer service in India.

The two companies will form a joint venture (JV) company BSY Pte Ltd for this purpose and its operations in India will be headed by Madhu Nori (Head of Operations, Bharti Softbank), Bharti Enterprises said in a statement.

In a separate statement, Yahoo Japan said the JV company will be established and start business soon.

While will support the JV to form the organisation and develop business, Yahoo Japan will develop technology and provide know-how.

Kavin Bharti Mittal, Head of Strategy & New Product Development, BSB said, "BSY, which is BSB's second venture, will be an important piece in our strategy to drive the uptake of mobile Internet and data services."

Bharti Softbank (BSB) was launched in October 2011 to focus on mobile Internet in India.

"As the Indian mobile market moves towards data led services, rich content is an area that will offer exciting growth prospects. We are looking forward to working with all mobile operators and promote an open Internet culture on mobile," Nori said in the statement.

Yahoo! Japan is the No 1 Internet portal in Japan with over 84% of total Internet users using it and has the largest user base on mobile in Japan driven by its mobile Internet portal, Bharti Enterprises statement said.

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