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Big Bazaar aims to generate a third of its revenues from fashion

At present, the fashion segment accounts for quarter of the revenues

Namrata Acharya  |  Kolkata 

chain is planning to churn its product mix, so as to generate at least one-third of revenue from the segment. At present, the segment accounts for a quarter of the revenues of the Future group-led stores. 
 
Notably, last year, Future Group had sold its controlling stake in Pantaloon, its flagship store, to the AV Birla Group. Since then, it has been planning to realign its product mix with a focus on garments. 
 
“We are introducing a new autumn-winter collection in stores. We are bringing local celebrity connect, which connects with the audience here. We want the segment to account for one-third of our business,” said Akshay Mehrotra, chief marketing officer, Future Group.
 
The company would focus on generating volumes in the segment to stick to the budget segment of clothing, and to move away from the concept of hyper market to value departmental stores, he added. 
 
With a view to revamp the segment, would also open about 15-20 new standalone FBB (at Big Bazaar) stores. At present, the company already operates 29 FBB stores. 
 
Future, formerly known as Pantaloon Ltd, and Future Ventures India, recently demerged their businesses into a new listed unit. Under the restructuring, all brands held by Future and Future Ventures were transferred to Future Lifestyle, which focuses on over 24 popular brands and formats like Central, Brand Factory, Planet Sports, I m in and aLL.
 
Recently, Future Group launched its direct selling service called Direct which would allow customers to directly place orders with appointed franchisees.

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