chain Big Bazaar
is planning to churn its product mix, so as to generate at least one-third of revenue from the fashion
segment. At present, the fashion
segment accounts for a quarter of the revenues of the Future group-led retail
Notably, last year, Future Group had sold its controlling stake in Pantaloon, its fashion
flagship store, to the AV Birla Group. Since then, it has been planning to realign its product mix with a focus on garments.
“We are introducing a new autumn-winter collection in stores. We are bringing local celebrity connect, which connects with the audience here. We want the fashion
segment to account for one-third of our business,” said Akshay Mehrotra, chief marketing officer, Future Group.
The company would focus on generating volumes in the fashion
segment to stick to the budget segment of clothing, and to move away from the concept of hyper market to value departmental stores, he added.
With a view to revamp the fashion
segment, Big Bazaar
would also open about 15-20 new standalone FBB (Fashion
at Big Bazaar) stores. At present, the company already operates 29 FBB stores.
Future, formerly known as Pantaloon Retail
Ltd, and Future Ventures India, recently demerged their fashion
businesses into a new listed unit. Under the restructuring, all fashion
brands held by Future Retail
and Future Ventures were transferred to Future Lifestyle, which focuses on over 24 popular fashion
brands and retail
formats like Central, Brand Factory, Planet Sports, I m in and aLL.
Recently, Future Group launched its direct selling service called Big Bazaar
Direct which would allow customers to directly place orders with appointed Big Bazaar