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Birla Retail aims to open 100 supermarkets every year

Has around 500 supermarkets, 14 hypermarkets now

Raghavendra Kamath  |  Mumbai 

Aditya Birla Retail, retailing arm of Aditya Birla group, is looking at opening 100 under 'more' brand every year in the next three years, including this year, to bolster its retail presence.

Birla Retail is also planning to open half dozen next financial year.

Birla's plans come after the retailer closed 40 in cities such as Mumbai and others which were not making profits, last year.

Birla Retail has around 500 and 14 now.

"The market for exits provided you put them at right location and have right properties," said Vishak Kumar, CEO, supermarkets,

"We closed stores which were not making money and real estate was expensive", Kumar said.

The chain has from 1,000 square ft to 6,000 square ft but the chain's sweespot is 2,500 square ft, he said.

The retailer has opened 3 in FY2013 so far and looking to open two more stores by March 2013.

"It is difficult to open stores here due to delays," said Russell Berman, CEO, hypermarkets,

Even Trent which was planning to open 3 stores in 2012 could not open stores due to delays from mall developers.

First Published: Thu, February 07 2013. 17:42 IST