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Bisleri to set up 25 new bottling plants

Ramesh Chauhan
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Mineral water major International plans to set up 25 new bottling plants across India and aims to achieve a 40 per cent growth rate in the current fiscal, a top company official said.

“In view of growing consumer needs across India, we are setting up 25 new bottling plants. We are also targeting a 40 per cent growth rate this year,” Bisleri International Chairman and Managing Director told reporters here today. The company has envisaged a Rs 50-crore investment for setting up these new bottling plants in Maharashtra, Kerala, Jammu & Kashmir, Himachal Pradesh, Tamil Nadu, Karnataka, UP, Orissa, Jharkhand and north Bengal. These plants will be set up partly by the company and partly by a franchisee, Chauhan said.

Today, the company has 52 bottling plants across India, which includes plants at Delhi, UP, Jaipur, Mumbai, Goa, Bangalore, Chennai and Rudrapur, which are owned by the company.

The company also proposes to double the manufacturing capacity of its existing units in Nagpur and Mumbai.

Bisleri, which has a 60 per cent market share in the mineral bottle segment, is eyeing a 40 per cent growth rate this year. The company has registered a rise of 36 per cent in FY09.

Its current capacity is estimated at 3.50-crore cases per annum.

The company has outlined an aggressive market penetration strategy, which is a dual-distribution plan, penetrating newer markets, including townships and rural India, and is also looking at entering newer territories and increasing its shelf-presence in the metros and existing markets.

Bisleri also proposes to launch its flavoured water in October 2009. Its foray into this segment is part of company’s plans to increase its product portfolio in the water and beverages segment.

The company has already launched mineral water, which has been well received in the market, Chauhan said.

It is also setting up dedicated channels for its 20-litre jars to ensure that every household gets service at its doorsteps.

Given the unavailability of clean drinking water, increase in water contamination and increasing health awareness among consumers, the mineral water segment has grown.

The company has also expanded its distribution network to meet the increasing retail and consumer demands. On a national level, there are 2,000 trucks-on-call for Bisleri, while the number of trucks averages 300 and 250 in the Mumbai and Delhi markets. Maharashtra contributes 30 per cent of the company’s total sales, Chauhan added.

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