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BookMyShow to expand in Tier-II, Tier-III cities

The company is focusing on southern India, where it has already improved its presence by addressing service issues in Chennai, Hyderabad and Bengaluru

Giressh Babu  |  Chennai 

Online ticket booking service provider BookMyShow is looking at expanding its reach to Tier-II and Tier-III cities in south India, as part of its efforts to increase its offers to more theatres. The company is also in talks with multiplex majors to bring in exclusive food and beverages (F&B) offerings for its customers, to increase bookings through the site. When BookMyShow started the online ticket booking business, the choice was to tie up with big multiplexes and theatre chains to expand the market. The multiplex presence then was in the top 20 cities. With the company ...

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First Published: Sat, September 24 2016. 21:16 IST
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