“The idea is to offer burgers that suit the tastes of the cosmopolitan target audience between 12 and 35 years, and make it convenient to be consumed on the road side – just like mirchi bajji or paani puri but in a hygienic way,” the 24-year-old entrepreneur told mediapersons here on Sunday.
Announcing BurgerMan’s foray into Hyderabad with the launch of 30 outlets, equipped with a refrigerator, microwave oven and a billing counter and manned by two employees trained by Indian Institute of Kiosk Management, Cherian said “the company is expecting its turnover to touch Rs 5 crore this financial year, as against Rs 3 crore achieved last year.”
Cherian, when he was 22, turned his college project (business plan from MBA at IIPM) into a profitable business venture. The company currently operates 50 kiosks in Chennai and 25 in Bangalore offering 25 variety of burgers with the prices ranging from Rs 25 to Rs 50.
“Our business model is simple – not to follow the rules of the conventional business. We convince corporates to let out their waste (read extra) commercial space, where we do business. All we require is 25 sft of space to set up a kiosk,” Cherian said, adding that the company had tie-ups with retail majors like RPG, Big Bazaar and Spencer’s with Pepsi being its beverage partner.