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Cannes Ad Fest: Indian creativity is peaking

There is a shift to solve problem, to take on a challenge or issue and address it head-on

K V Sridhar 

I've had a ringside view of the Cannes Ad Fest for years now. And I must admit that I find Indian creativity in a happy position this year. To be sure, the trend was visible to me for a few years now, but this year I believe that Indian creativity is peaking. My basis for this assessment is the quality of work that has been entered this year. In particular, a few pieces that have my heart going out to them. And good news is that they have already won in the categories that have been declared so far. These include McCann's 'Immunity Charm', Leo Burnett's ...

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First Published: Wed, June 21 2017. 02:34 IST
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