Castrol Revamps Marketing Structure

Castrol India has reorganised its sales and marketing force with a customer-centric focus. The company has formed three groups: retail specialists to focus on retail trade, workshop specialists to serve large workshops and institutional specialist to focus on key customer accounts.

Castrol has about 250 strong distributors across the country with 40,000 retailers. The workshop specialists work closely with mechanics and garage owners to ensure best services, while the institutional group offer large institutional buyers access to the latest workshop equipment.

In addition, Castrol has also formed a field marketing force