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Chaayos, Chai Point: Branding tea for the millennial

Host of tea retail brands are personalising the brew and the experience; hoping to carve an identity

T E Narasimhan  |  Chennai 

Tea chains around the country are looking to break free of the legacy of the product and that of their older and more established counterparts: coffee retail chains such as Café Coffee Day and Starbucks. By focusing on the tea drinking experience, labelling tea as a wellness brew and creating novelty around a familiar product, Chaayos, Chai Point and local shops supported by the Tea Board are wooing students and young office goers.   Founding partner of Chaayos, a start-up brand that was set up in 2012 and is present in Delhi, Mumbai, Noida and Gurgaon, Nitin Saluja ...

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Chaayos, Chai Point: Branding tea for the millennial

Host of tea retail brands are personalising the brew and the experience; hoping to carve an identity

Host of tea retail brands are personalising the brew and the experience; hoping to carve an identity Tea chains around the country are looking to break free of the legacy of the product and that of their older and more established counterparts: coffee retail chains such as Café Coffee Day and Starbucks. By focusing on the tea drinking experience, labelling tea as a wellness brew and creating novelty around a familiar product, Chaayos, Chai Point and local shops supported by the Tea Board are wooing students and young office goers.   Founding partner of Chaayos, a start-up brand that was set up in 2012 and is present in Delhi, Mumbai, Noida and Gurgaon, Nitin Saluja ... image
Business Standard
177 22

Chaayos, Chai Point: Branding tea for the millennial

Host of tea retail brands are personalising the brew and the experience; hoping to carve an identity

Tea chains around the country are looking to break free of the legacy of the product and that of their older and more established counterparts: coffee retail chains such as Café Coffee Day and Starbucks. By focusing on the tea drinking experience, labelling tea as a wellness brew and creating novelty around a familiar product, Chaayos, Chai Point and local shops supported by the Tea Board are wooing students and young office goers.   Founding partner of Chaayos, a start-up brand that was set up in 2012 and is present in Delhi, Mumbai, Noida and Gurgaon, Nitin Saluja ...

image
Business Standard
177 22