Global beverages player Coca Cola today said it is eyes achieving 'water neutrality' in ground water usage in the country by the end of this year.
"We are on target to achieve total water neutrality in India regarding usage of ground water by end of the calender year."In this regard, India has taken the lead in giving a time line to be water neutral among our company's global markets," Hindustan Coca Cola Beverages Pvt Ltd Director (Manufacturing) Sanjay Sharma told reporters here on the sidelines of a conference organised by industry body CII.
Water neutrality is a term referred to describe the ratio of ground water usage by any user vis-a-vis the quantity returned to Earth by conservation programmes.
Sharma said that ground water currently comprises around 60-65 per cent of the total water used by the company in India. "Among the steps taken by the company, both jointly in association with government bodies and NGOs and also on its own, include setting up of rain water harvesting projects, de-silting water bodies, building dams and embankments and creating community initiatives," Sharma said.
The company is working with state Jal Boards (water departments) to identify parched and dry areas and creating catchments in those areas, he added.