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Coca Cola drops Salman Khan as brand ambassador for Thums Up

Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand

Press Trust of India  |  New Delhi 

Salman Khan, FTII
Photo: PTI

Beverages major India has dropped Bollywood superstar as brand ambassador for its soft drink 'Thums Up' after four years of association and the company is in talks with young star to replace him.

The contract with Khan had expired last month and the company has chosen not to renew it, according to industry sources.

When contacted, India declined to comment.

The company's decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand, a source said.

"That explains why is talking to a much younger star like Ranveer Singh," the source added.

Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand. Recently, he had courted controversy when he supported Pakistani artists saying "they were not terrorists" in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.

India had roped in Khan as its brand ambassador for the second time to endorse its brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s.

At that time, Coca-Cola India had also signed an agreement with Being Human — The Foundation — to jointly promote, conceive and execute charitable and social activities. 

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Coca Cola drops Salman Khan as brand ambassador for Thums Up

Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand

Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand
Beverages major India has dropped Bollywood superstar as brand ambassador for its soft drink 'Thums Up' after four years of association and the company is in talks with young star to replace him.

The contract with Khan had expired last month and the company has chosen not to renew it, according to industry sources.

When contacted, India declined to comment.

The company's decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand, a source said.

"That explains why is talking to a much younger star like Ranveer Singh," the source added.

Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand. Recently, he had courted controversy when he supported Pakistani artists saying "they were not terrorists" in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.

India had roped in Khan as its brand ambassador for the second time to endorse its brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s.

At that time, Coca-Cola India had also signed an agreement with Being Human — The Foundation — to jointly promote, conceive and execute charitable and social activities. 
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Business Standard
177 22

Coca Cola drops Salman Khan as brand ambassador for Thums Up

Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand

Beverages major India has dropped Bollywood superstar as brand ambassador for its soft drink 'Thums Up' after four years of association and the company is in talks with young star to replace him.

The contract with Khan had expired last month and the company has chosen not to renew it, according to industry sources.

When contacted, India declined to comment.

The company's decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand, a source said.

"That explains why is talking to a much younger star like Ranveer Singh," the source added.

Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand. Recently, he had courted controversy when he supported Pakistani artists saying "they were not terrorists" in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.

India had roped in Khan as its brand ambassador for the second time to endorse its brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s.

At that time, Coca-Cola India had also signed an agreement with Being Human — The Foundation — to jointly promote, conceive and execute charitable and social activities. 

image
Business Standard
177 22

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