Coca-Cola India on Tuesday unveiled a new variant of Thums Up, the brand’s first ever in 40 years. Billed as a stronger drink in comparison to the flagship, the new product will help the beverage major fulfil its aim to take Thums Up sales to $1 billion (or Rs 6,500 crore) in two years. Thums Up, which is the country’s largest cola brand, currently has sales of around $800 million (or Rs 5,200 crore). ALSO READ: Coca-Cola India to play by volume Thums Up is the second brand after Maaza that Coca-Cola India has identified as potential billion-dollar brands from the country.
Coca-Cola India launches first variant of Thums Up in 40 years
Thums Up, which is the country's largest cola brand, currently has sales of around $800 million
Viveat Susan Pinto Last Updated at November 22, 2017 00:54 IST