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Coca-Cola India launches first variant of Thums Up in 40 years

Thums Up, which is the country's largest cola brand, currently has sales of around $800 million

Viveat Susan Pinto 

Thums Up

Coca-Cola India on Tuesday unveiled a new variant of Thums Up, the brand’s first ever in 40 years. Billed as a stronger drink in comparison to the flagship, the new product will help the beverage major fulfil its aim to take sales to $1 billion (or Rs 6,500 crore) in two years. Thums Up, which is the country’s largest cola brand, currently has sales of around $800 million (or Rs 5,200 crore). ALSO READ: Coca-Cola India to play by volume is the second brand after Maaza that Coca-Cola India has identified as potential billion-dollar brands from the country.

First Published: Wed, November 22 2017. 00:50 IST
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