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Cola brands look for life in a parallel universe

Global majors Coke and Pepsi are going all out to stock up their health and nutrition bouquet

Arnab Dutta  |  New Delhi 

The summer of 2017 may well be one of great reckoning for cola majors in the country. As the government gets more stringent with its rules on fat and sugar content in food and beverages, cracks down on labelling norms for packaged foods and customers across the country get more conscious about health and nutrition, both Coke and Pepsi are bringing many of their healthier, nutrition — focused variants into the market. This, point out brand and industry experts, marks the attempted transformation of the cola brands into total foods and beverages brands for the Indian ...

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