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MakeMyTrip-ibibo deal: Consolidation in travel space gathers tailwind

In wake of MakeMyTrip-ibibo deal, customers could benefit from better offerings and firms in segment could expect some relief from hyper-competition

Aneesh Phadnis & Ajay Modi  |  Mumbai/Delhi 

The travel distribution business is seeing consolidation as companies seek economies of scale and how to reduce their cash burn. With the rise in internet and mobile penetration, online travel portals have grown in size and scale. About 44 per cent of all domestic airline bookings take place online. However, the race to grow market share and acquire customers has bled portals. On the recent deal between MakeMy Trip and Ibibo, Ankur Bhatia, executive director of Bird Group, which has interests in hospitality and aviation, says consolidation is always better. “Two entities ...

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MakeMyTrip-ibibo deal: Consolidation in travel space gathers tailwind

In wake of MakeMyTrip-ibibo deal, customers could benefit from better offerings and firms in segment could expect some relief from hyper-competition

In wake of MakeMyTrip-ibibo deal, customers could benefit from better offerings and firms in segment could expect some relief from hyper-competition The travel distribution business is seeing consolidation as companies seek economies of scale and how to reduce their cash burn. With the rise in internet and mobile penetration, online travel portals have grown in size and scale. About 44 per cent of all domestic airline bookings take place online. However, the race to grow market share and acquire customers has bled portals. On the recent deal between MakeMy Trip and Ibibo, Ankur Bhatia, executive director of Bird Group, which has interests in hospitality and aviation, says consolidation is always better. “Two entities ... image
Business Standard
177 22

MakeMyTrip-ibibo deal: Consolidation in travel space gathers tailwind

In wake of MakeMyTrip-ibibo deal, customers could benefit from better offerings and firms in segment could expect some relief from hyper-competition

The travel distribution business is seeing consolidation as companies seek economies of scale and how to reduce their cash burn. With the rise in internet and mobile penetration, online travel portals have grown in size and scale. About 44 per cent of all domestic airline bookings take place online. However, the race to grow market share and acquire customers has bled portals. On the recent deal between MakeMy Trip and Ibibo, Ankur Bhatia, executive director of Bird Group, which has interests in hospitality and aviation, says consolidation is always better. “Two entities ...

image
Business Standard
177 22