Business Standard

Dabur signs Ajay Devgn as brand ambassador for Hajmola brand

The company will also be initiating a high visibility drive across key markets

Press Trust of India  |  New Delhi 

FMCG firm India today said it has roped in Bollywood actor Ajay Devgn as the new brand ambassador for its digestive brand Hajmola.

A new campaign, featuring Ajay Devgn, will go on air this month, India said in a statement.

"and Ajay Devgn have a lot in common; both are hugely popular among both young and old, and have delighted their consumers for several years. It gives us great pleasure to welcome Devgn as the new face of Hajmola," India Ltd Category Head-Digestives Ajay Parihar said.

The company will also be initiating a high visibility drive across key markets, besides sampling the various variants across eating joints in various cities driving the brand's fun and digestion connect, Parihar added.

According to the company, over 2.6 crore tablets are consumed in India daily.



Shares of were trading at Rs 129.40 on the BSE, down 0.46 per cent from its previous close.

 

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Dabur signs Ajay Devgn as brand ambassador for Hajmola brand

The company will also be initiating a high visibility drive across key markets

FMCG firm Dabur India today said it has roped in Bollywood actor Ajay Devgn as the new brand ambassador for its digestive brand Hajmola.

FMCG firm India today said it has roped in Bollywood actor Ajay Devgn as the new brand ambassador for its digestive brand Hajmola.

A new campaign, featuring Ajay Devgn, will go on air this month, India said in a statement.

"and Ajay Devgn have a lot in common; both are hugely popular among both young and old, and have delighted their consumers for several years. It gives us great pleasure to welcome Devgn as the new face of Hajmola," India Ltd Category Head-Digestives Ajay Parihar said.

The company will also be initiating a high visibility drive across key markets, besides sampling the various variants across eating joints in various cities driving the brand's fun and digestion connect, Parihar added.

According to the company, over 2.6 crore tablets are consumed in India daily.

Shares of were trading at Rs 129.40 on the BSE, down 0.46 per cent from its previous close.

 

image
Business Standard
177 22

Dabur signs Ajay Devgn as brand ambassador for Hajmola brand

The company will also be initiating a high visibility drive across key markets

FMCG firm India today said it has roped in Bollywood actor Ajay Devgn as the new brand ambassador for its digestive brand Hajmola.

A new campaign, featuring Ajay Devgn, will go on air this month, India said in a statement.

"and Ajay Devgn have a lot in common; both are hugely popular among both young and old, and have delighted their consumers for several years. It gives us great pleasure to welcome Devgn as the new face of Hajmola," India Ltd Category Head-Digestives Ajay Parihar said.

The company will also be initiating a high visibility drive across key markets, besides sampling the various variants across eating joints in various cities driving the brand's fun and digestion connect, Parihar added.

According to the company, over 2.6 crore tablets are consumed in India daily.

Shares of were trading at Rs 129.40 on the BSE, down 0.46 per cent from its previous close.

 

image
Business Standard
177 22