Business Standard

Dabur signs Ajay Devgn as brand ambassador for Hajmola brand

The company will also be initiating a high visibility drive across key markets

Press Trust of India  |  New Delhi 

  • ALSO READ

    Dabur India bullish on Odonil brand

    Emami to start commercial operations in Bangaldesh soon

    Consumer sector: It's time to pick the winners

    Earnings upgrades vs share price moves can help spot good buys

    Consumer goods segment risks losing investor interest

FMCG firm India today said it has roped in Bollywood actor Ajay Devgn as the new brand ambassador for its digestive brand Hajmola.

A new campaign, featuring Ajay Devgn, will go on air this month, Dabur India said in a statement.

"and Ajay Devgn have a lot in common; both are hugely popular among both young and old, and have delighted their consumers for several years. It gives us great pleasure to welcome Devgn as the new face of Hajmola," Dabur India Ltd Category Head-Digestives Ajay Parihar said.

The company will also be initiating a high visibility drive across key markets, besides sampling the various Hajmola variants across eating joints in various cities driving the brand's fun and digestion connect, Parihar added.

According to the company, over 2.6 crore Hajmola tablets are consumed in India daily.

Shares of Dabur were trading at Rs 129.40 on the BSE, down 0.46 per cent from its previous close.

 

Dabur signs Ajay Devgn as brand ambassador for Hajmola brand

The company will also be initiating a high visibility drive across key markets

FMCG firm Dabur India today said it has roped in Bollywood actor Ajay Devgn as the new brand ambassador for its digestive brand Hajmola.

FMCG firm India today said it has roped in Bollywood actor Ajay Devgn as the new brand ambassador for its digestive brand Hajmola.

A new campaign, featuring Ajay Devgn, will go on air this month, Dabur India said in a statement.

"and Ajay Devgn have a lot in common; both are hugely popular among both young and old, and have delighted their consumers for several years. It gives us great pleasure to welcome Devgn as the new face of Hajmola," Dabur India Ltd Category Head-Digestives Ajay Parihar said.

The company will also be initiating a high visibility drive across key markets, besides sampling the various Hajmola variants across eating joints in various cities driving the brand's fun and digestion connect, Parihar added.

According to the company, over 2.6 crore Hajmola tablets are consumed in India daily.

Shares of Dabur were trading at Rs 129.40 on the BSE, down 0.46 per cent from its previous close.

 

image

Latest News