Business Standard

Disney launches comic books in India

Priyanka Joshi  |  New Delhi 

Publishing Worldwide (India), a division of Walt Company (India), has announced a licensing agreement with local publisher Junior Diamond to publish comic books, both in English and Hindi.

Featuring Disney’s characters, Mouse and Duck, the 32-page comic book will be priced at Rs 25. Roshini Bakshi, regional director, Consumer Products said, “Every month, we will print 50,000 copies for each character and launch 2 titles under and respectively per month.” is gunning to reach 10,000 points-of-interest within the first month of launch.

also plans to launch on its proprietary character of Princess, which includes titles such as Snowhite & Seven Dwarfs, Cinderella among others. “While we are not producing content from India, we won’t rule out the possibility in near future to localise the comics’ content for our readers,” said Bakshi. Also on the cards are in regional languages for the south India market.

Publishing Worldwide, which publishes 274 million copies of children’s magazines worldwide, sells nearly 120 million children’s books annually. Bakshi said, “Our internal research tells us that kids aged between 6 and 14 years are receptive to reading provided the content is engaging enough.” Diamond comics, who also publish four monthly magazines, will distribute the comics to leading bookstores in time for the April school holidays.

The New York-based Publishing has over 340 regular titles available in more than 80 countries around the globe.

RECOMMENDED FOR YOU

Disney launches comic books in India

Disney Publishing Worldwide (India), a division of Walt Disney Company (India), has announced a licensing agreement with local publisher Junior Diamond to publish Disney comic books, both in English and Hindi.

Publishing Worldwide (India), a division of Walt Company (India), has announced a licensing agreement with local publisher Junior Diamond to publish comic books, both in English and Hindi.

Featuring Disney’s characters, Mouse and Duck, the 32-page comic book will be priced at Rs 25. Roshini Bakshi, regional director, Consumer Products said, “Every month, we will print 50,000 copies for each character and launch 2 titles under and respectively per month.” is gunning to reach 10,000 points-of-interest within the first month of launch.

also plans to launch on its proprietary character of Princess, which includes titles such as Snowhite & Seven Dwarfs, Cinderella among others. “While we are not producing content from India, we won’t rule out the possibility in near future to localise the comics’ content for our readers,” said Bakshi. Also on the cards are in regional languages for the south India market.

Publishing Worldwide, which publishes 274 million copies of children’s magazines worldwide, sells nearly 120 million children’s books annually. Bakshi said, “Our internal research tells us that kids aged between 6 and 14 years are receptive to reading provided the content is engaging enough.” Diamond comics, who also publish four monthly magazines, will distribute the comics to leading bookstores in time for the April school holidays.

The New York-based Publishing has over 340 regular titles available in more than 80 countries around the globe.

image
Business Standard
177 22

Disney launches comic books in India

Publishing Worldwide (India), a division of Walt Company (India), has announced a licensing agreement with local publisher Junior Diamond to publish comic books, both in English and Hindi.

Featuring Disney’s characters, Mouse and Duck, the 32-page comic book will be priced at Rs 25. Roshini Bakshi, regional director, Consumer Products said, “Every month, we will print 50,000 copies for each character and launch 2 titles under and respectively per month.” is gunning to reach 10,000 points-of-interest within the first month of launch.

also plans to launch on its proprietary character of Princess, which includes titles such as Snowhite & Seven Dwarfs, Cinderella among others. “While we are not producing content from India, we won’t rule out the possibility in near future to localise the comics’ content for our readers,” said Bakshi. Also on the cards are in regional languages for the south India market.

Publishing Worldwide, which publishes 274 million copies of children’s magazines worldwide, sells nearly 120 million children’s books annually. Bakshi said, “Our internal research tells us that kids aged between 6 and 14 years are receptive to reading provided the content is engaging enough.” Diamond comics, who also publish four monthly magazines, will distribute the comics to leading bookstores in time for the April school holidays.

The New York-based Publishing has over 340 regular titles available in more than 80 countries around the globe.

image
Business Standard
177 22

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard