In a Facebook ad for Dove body wash, a black woman removes her brown shirt and voilà! Underneath is a white woman in a light shirt. But the transition from the black woman to the white women—compiled into a static collage by a social media user—evoked a long-running racist trope in soap advertising: a “dirty” black person cleansed into whiteness. (Among other examples was an ad by the N K Fairbank Company, which was in business from 1875 to 1921, that featured a white child asking a black child, “Why doesn’t your mamma wash you with Fairy ...
Dove drops ad after it draws criticism for being racist
The outcry to the ad was swift and brutal, forcing the company to apologise
Maggie Astor | NYT Last Updated at October 9, 2017 21:34 IST