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Dove drops ad after it draws criticism for being racist

The outcry to the ad was swift and brutal, forcing the company to apologise

Maggie Astor | NYT 

In a Facebook ad for Dove body wash, a black woman removes her brown shirt and voilà! Underneath is a white woman in a light shirt. But the transition from the black woman to the white women—compiled into a static collage by a social media user—evoked a long-running racist trope in soap advertising: a “dirty” black person cleansed into whiteness. (Among other examples was an ad by the N K Fairbank Company, which was in business from 1875 to 1921, that featured a white child asking a black child, “Why doesn’t your mamma wash you with Fairy ...

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First Published: Mon, October 09 2017. 21:32 IST
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