A recent Opera Software’s State of the Mobile Web report reveals that e-commerce has grown to become the second largest website category in the list of top Indian domains.
"In a breakdown of the top Indian domains, one category sticks out from the crowd. News portals, both Indian and international, have traditionally been very popular among the mobile surfers of India, and remain on top.", the report said. However, there is a challenger on the top lists of popular website categories as there is increased traffic towards e-commerce portals.
An analysis of top 200 domains shows that news websites made up 30% of the total visits, e-commerce 14%, social networking 9%, education 7% and travel 6.5%.
Top 10 website categories in India
1. News Portals
3. Social networking
8. Download portals
9. Job portal
10. Government websites
The Opera Software’s State of the Mobile Web report further highlighted, " Most domains in the e-commerce category have shown exceptional growth. Domains categorised under e-commerce are both portals where people actually stop and do financial transactions and portals that offer price-comparison of products across shopping portals."
"In September, e-commerce and travel websites made up 21% of the total sites visited. Initially, users may log in to these websites merely to check out products and prices, but I'm sure that gradually more and more of e-commerce will be driven from mobile devices. Aggressive marketing campaigns by e-commerce portals is fueling this trend even further", says Sunil Kamath, vice president for South Asia, Opera Software.
Top 15 e-commerce sites in India
2. amazon.com / amazon.co.uk
10. ebay.com / ebay.in
The travel category has also increased in numbers and become more even more diverse than before. Indian Railways website has always been hugely popular, but it now has the company of other travel-booking sites in the domain list, the report said.
Top 10 travel-related sites in India