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Entropik uses AI to gauge brand preference

Bengaluru-based Entropik Technologies aims to help businesses make better decisions

Ayan Pramanik  |  Bengaluru 

Artificial intelligence (AI), which can help predict users’ emotions, may re-define how consumer preference is learnt.   Bengaluru-based Entropik Technologies aims to help businesses make better decisions through effective customer behaviour analysis. It has built a platform called Chromo that can predict users’ emotions based on their touch or swiping gestures on a smartphone or a digital wearable device to track feelings about particular content or products. The start-up filed for a patent for “Chromo.io” last August.   “Survey methods lead to ...

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First Published: Mon, June 26 2017. 00:14 IST
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