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ET Marlabs wants to expand cloud software adoption business in US

The company aims at getting 40% of its business from overseas from the current 13%

Ayan Pramanik  |  Bengaluru 

US, Europe fail to meet data transfer deadline

ET Marlabs, a Bengaluru-based technology services firm, is looking at overseas expansion, primarily in the US, with number of small and medium adopting cloud applications. Through ET Marlabs, offers implementation, customization, integration, and maintenance services for Sales Cloud, Service Cloud, and Desk.com. 

"A lot of the work that we do is in India. Last year we saw 87 per cent of our business came from India. We would like to slightly shift that to 60 per cent from India and 40 per cent overseas. We are resellers of the and implementation partner. Now, we have also built a product. It is a Sales and Distribution system," George Varghese, CEO & MD, ET Marlabs, said.

Large IT services like Accenture, Infosys, and other have in the recent past started offering services under similar platforms for small ticket-size projects. Last week, India's third largest exporter Wipro acquired Appirio, a company that does substantial work on the platform.

According to Varghese, the key to success for these smaller IT services is the faster delivery. "It is a completely different world. What used to take months (for project implementation), we have to do everything in two weeks. I think that's where smaller have a competitive edge compared with the larger companies," he said.

New generation such as Flipkart, Urban Ladder are making faster decisions when it comes to implementation of such technologies compared with their bigger counterparts. "They don't look at as just one slice, but as a very strategic investment for an ecosystem including aspects like servicing, marketing or customer relationship management," he said. 

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ET Marlabs wants to expand cloud software adoption business in US

The company aims at getting 40% of its business from overseas from the current 13%

The company aims at getting 40% of its business from overseas from the current 13%
ET Marlabs, a Bengaluru-based technology services firm, is looking at overseas expansion, primarily in the US, with number of small and medium adopting cloud applications. Through ET Marlabs, offers implementation, customization, integration, and maintenance services for Sales Cloud, Service Cloud, and Desk.com. 

"A lot of the work that we do is in India. Last year we saw 87 per cent of our business came from India. We would like to slightly shift that to 60 per cent from India and 40 per cent overseas. We are resellers of the and implementation partner. Now, we have also built a product. It is a Sales and Distribution system," George Varghese, CEO & MD, ET Marlabs, said.

Large IT services like Accenture, Infosys, and other have in the recent past started offering services under similar platforms for small ticket-size projects. Last week, India's third largest exporter Wipro acquired Appirio, a company that does substantial work on the platform.

According to Varghese, the key to success for these smaller IT services is the faster delivery. "It is a completely different world. What used to take months (for project implementation), we have to do everything in two weeks. I think that's where smaller have a competitive edge compared with the larger companies," he said.

New generation such as Flipkart, Urban Ladder are making faster decisions when it comes to implementation of such technologies compared with their bigger counterparts. "They don't look at as just one slice, but as a very strategic investment for an ecosystem including aspects like servicing, marketing or customer relationship management," he said. 
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Business Standard
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ET Marlabs wants to expand cloud software adoption business in US

The company aims at getting 40% of its business from overseas from the current 13%

ET Marlabs, a Bengaluru-based technology services firm, is looking at overseas expansion, primarily in the US, with number of small and medium adopting cloud applications. Through ET Marlabs, offers implementation, customization, integration, and maintenance services for Sales Cloud, Service Cloud, and Desk.com. 

"A lot of the work that we do is in India. Last year we saw 87 per cent of our business came from India. We would like to slightly shift that to 60 per cent from India and 40 per cent overseas. We are resellers of the and implementation partner. Now, we have also built a product. It is a Sales and Distribution system," George Varghese, CEO & MD, ET Marlabs, said.

Large IT services like Accenture, Infosys, and other have in the recent past started offering services under similar platforms for small ticket-size projects. Last week, India's third largest exporter Wipro acquired Appirio, a company that does substantial work on the platform.

According to Varghese, the key to success for these smaller IT services is the faster delivery. "It is a completely different world. What used to take months (for project implementation), we have to do everything in two weeks. I think that's where smaller have a competitive edge compared with the larger companies," he said.

New generation such as Flipkart, Urban Ladder are making faster decisions when it comes to implementation of such technologies compared with their bigger counterparts. "They don't look at as just one slice, but as a very strategic investment for an ecosystem including aspects like servicing, marketing or customer relationship management," he said. 

image
Business Standard
177 22