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Facebook conducts workshop to help SMEs, SHGs boost online biz in Odisha

Around 2,250 micro entrepreneurs and self-help groups got trained in digital marketing at Balasore

Jayajit Dash  |  Bhubaneswar 

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Facebook logo is seen at a start-up companies gathering at Paris' Station F in Paris, France. (File photo: Reuters)

on Friday trained 2,250 micro and self-help groups (SHGs) in digital marketing at its biggest ever in the state at The was hosted under 'Boost Your Business' series in which the social networking giant has partnered with the government.
As per the terms of partnership with the state government's MSME department and 'Project Mission Shakti', has agreed to train 25,000 across the state.

Prafulla Samal, Odisha's minister for said, "The training of micro and SHGs by will result in their digital empowerment. It will help them in digitally promoting their business of products and services. Such programmes will be held at other district headquarters as well".

"The training in digital marketing skills will help the with new digital resources, insight and stimulus to build and grow their business online. The programme is designed to equip small and medium businesses with the knowledge, skill and technology to stay innovative and increase market across globally", said L N Gupta, additional chief secretary (MSME),

"This joint initiative will introduce the 3Ts enunciated by the chief minister- technology, transparency and teamwork- in the day-to-day transaction of The joint of and SHGs will also facilitate vertical integration and exchange of business ideas and strategies amongst them," he added.

Ritesh Mehta, head of policy programs, (& South Asia) said: "Small businesses are the backbone of our economy and an important part of our community. is one of fastest growing state economies in We want to help accelerate this growth by giving the skills they need to build and grow a business, by connecting them with customers at home and abroad".

The 'Boost Your Business' programme is part of Facebook's continued investment in Indian small businesses, developers and its over 200 million monthly users. has an array of options to support small and medium business owners to create and leverage their presence online.

First Published: Fri, September 22 2017. 22:16 IST