As per the terms of partnership with the state government's MSME department and 'Project Mission Shakti', Facebook
has agreed to train 25,000 entrepreneurs
across the state.
Prafulla Samal, Odisha's minister for MSMEs
said, "The training of micro entrepreneurs
and SHGs by Facebook
will result in their digital empowerment. It will help them in digitally promoting their business of products and services. Such programmes will be held at other district headquarters as well".
"The training in digital marketing skills will help the entrepreneurs
with new digital resources, insight and stimulus to build and grow their business online. The programme is designed to equip small and medium businesses with the knowledge, skill and technology to stay innovative and increase market across globally", said L N Gupta, additional chief secretary (MSME), Odisha.
"This joint initiative will introduce the 3Ts enunciated by the chief minister- technology, transparency and teamwork- in the day-to-day transaction of entrepreneurs.
The joint workshop
and SHGs will also facilitate vertical integration and exchange of business ideas and strategies amongst them," he added.
Ritesh Mehta, head of policy programs, Facebook
& South Asia) said: "Small businesses are the backbone of our economy and an important part of our Facebook
is one of fastest growing state economies in India.
We want to help accelerate this growth by giving entrepreneurs
the skills they need to build and grow a business, by connecting them with customers at home and abroad".
The 'Boost Your Business' programme is part of Facebook's continued investment in Indian small businesses, developers and its over 200 million monthly users. Facebook
has an array of options to support small and medium business owners to create and leverage their presence online.