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Facebook inflates users' advertisement reach on its platform, says analyst

Claims a potential reach of 41 million 18- to 24-year olds and 60 million 25- to 34-year olds in US

Reuters 

Facebook Inc inflates the number of people who can see the advertisements on its platform, a Pivotal Research Group analyst said in a note. Facebook’s Ads Manager claims a potential reach of 41 million 18- to 24-year olds and 60 million 25- to 34-year olds in the United States, whereas US census data shows that last year there were a total of 31 million people between the ages of 18 and 24, and 45 million in the 25-34 age group, the analyst said. ALSO READ: Facebook to monetise WhatsApp, launch new features for businesses “While Facebook’s ...

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First Published: Wed, September 06 2017. 10:22 IST
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