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Facebook takes on YouTube with its new 'Watch' video streaming service

The platform would be open to any show creator as a place to distribute video, Facebook said

Reuters  |  San Francisco 

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Inc on Wednesday made its biggest move to date to compete in the market by expanding its video offerings with programming ranging from professional women's basketball to a safari show and a parenting program.

The redesigned product, called "Watch," will be available initially to a limited group in the United States on Facebook's mobile app, website and apps, the company said.

The world's largest social network added a video tab last year, and it has been dropping hints for months that it wanted to become a source of original and well-produced videos, rather than just shows made by users.

Reuters reported in May that had signed deals with millennial-focused and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to produce shows, both scripted and unscripted.

"We've learned that people like the serendipity of discovering videos in Feed, but they also want a dedicated place they can go to watch videos," Daniel Danker, Facebook's product director, said in a statement on Wednesday.

Chief Executive Mark Zuckerberg said in a post that Watch would allow users to "chat and connect with people during an episode, and join groups with people who like the same shows afterwards to build community."

said the shows would include videos of the Women's National Basketball Association, a parenting show from Time Inc and a safari show from National Geographic. is already broadcasting some Major League Baseball games and that would continue, the company said.

ATTN said on Wednesday it had two original series coming to Watch: a health program with actress Jessica Alba and a relationship advice show.

Eventually, the platform would be open to any show creator as a place to distribute video, said.

The company, based in Menlo Park, California, faces a crowded market with not only traditional networks but newer producers such as Netflix Inc and Alphabet Inc's as well as Twitter Inc and Snap Inc .

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Thu, August 10 2017. 10:17 IST
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