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FedEx launches campaign for students

The company has tied up with Karan Johar's upcoming film 'Student of the Year' to promote its business

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Express, a subsidiary of NYSE-listed FedEx Corp and the world’s largest express transportation company, has announced a special ‘FedEx Student Offer’ and launch of  the ‘FedEx International Student of the Year’ campaign in association with the upcoming film ‘Student of the Year’ produced by and Red Chillies Entertainment.

Starring Sidharth Malhotra, Alia Bhatt and Varun Dhawan in the lead roles, the film is directed by Karan Johar and will release on October 19, 2012.

The campaign gives Indian students who intend to pursue higher education abroad an opportunity to earn a sponsorship of Rs 5 lakh and a chance to meet Karan Johar. The campaign also provides a counseling session from United States-India Educational Foundation (USIEF) for ten shortlisted students.

Targeted at the large Indian student population, the new FedEx Student Offer is a cost-effective delivery of university applications across the world for shipments weighing up to 500 grams. The latest solution by FedEx gives a day-definite and door-to-door service with a transit time —  typically of 2-4 business days — and is supported by the convenience of online tracking, outstanding customer care services, and the Money Back Guarantee feature with no additional charge.

The FedEx International campaign invokes the competitive spirit among students to earn a sponsorship, thus easing the pressure to arrange funds.  The film ‘Student of the Year’ is based on a similar theme, which highlights the spirit of competition in life.  This made the film an ideal choice for the association to launch the campaign.

 “We are delighted to announce the FedEx student offer understanding the anxiety and urgency of students to send their applications to the foreign universities,” said Rakesh Shalia, managing director, Marketing, FedEx Express Middle East, Indian Subcontinent and Africa. 

“We have also launched the FedEx International Student of the Year campaign in association with the movie. Both FedEx and the movie are on the lookout for the dynamic ‘Student of the Year’ and hence the tie-up seemed an ideal fit. Using this platform, FedEx Express promises to help deserving students meet their goals and aspirations through the sponsorship offer of Rs 5 lakh.  For ten shortlisted students, we are also providing a free counseling session by USIEF,” he added.

Students who wish to apply to foreign universities can compete for the FedEx International Student of the Year prize by participating in the campaign and shipping at least one application through FedEx.  A specially designed microsite fedex.com/in/studentoffer will enable participants to answer five multiple choice questions, which will determine the final score. In case of a tie, independent experts will evaluate the answer to a tie-breaker question considering the fastest time limit thus determining the FedEx International Student of the Year campaign winner.

The campaign will run from October 8, 2012 until December 15, 2012. 

Through this microsite, students can book a pick-up and process shipping labels easily. The FedEx student offer is a solution to address students’ needs for cost-effective reliable service and this micro site is a solution to provide easy access to the service, Shalia added.

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