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Fenesta to expand its retail reach in Gujarat

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Fenesta Building Systems, a division of Rs. 3000 crore DCM Shriram Consolidated Ltd (DSCL), has renewed its thrust on the retail market in Gujarat. The company plans to open its exclusive showrooms in four major cities— Ahmedabad, Baroda, Surat and Rajkot —over the next few months.

The showrooms would be state-of-the-art, high street showrooms located in prime locations, displaying the entire new range of Fenesta doors and windows, including sliders, casements, tilt and turn, bays and combination windows.

The company's showrooms in Gujarat would also be equipped with monsoon proof and noise proof demonstrations on one of its windows to show how they prevent rainwater and sound pollution barge in indoors. Speaking on the development, Sandeep Mathur, business head, Fenesta Building Systems said, "This is a very important development for us. People who want to improve their homes have not been deterred by the current slowdown. Rather, Fenesta is fast becoming a prominent feature in home improvements. Fenesta's exclusive showroom in Gujarat will help us immensely to take our brand closer to the end customer."

The company also plans to have shop-in-shop arrangements with various existing stores dealing in home products for marketing its high tech UPVC windows. "This will give a big boost to the brand's position and would bring in lot of opportunities for the company in the months and years ahead," Mathur added.

Besides the four cities in Gujarat, Fenesta will also be present in the remaining important tier 2 cities like Tanjore, Vellour Tirunevelli, Belgaum, Shimoga, Alibagh, Lonavala, Nasik, Aurangabad and Guwahati, over the next few months. By March 2009, it hopes to be present in over 50 cities across India.

In the last 4 years, Fenesta has set up sales offices in 10 locations across India and fabrication facilities at Bhiwadi, Mumbai, Bangalore, Hyderabad and Chennai with a collective investment of Rs. 60 crore.

The company has recently added a new Fabrication facility in Kolkata. Over the next few years, Fenesta plans to widen its national footprint and also cover newer territories across Middle East.

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