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Fertiliser major GNFC eyes Rs 500 cr turnover from Neem products

After the success of its Neem soap and hair oil, it now plans to launch Neem hand wash and shampoo

Vimukt Dave  |  Ahmedabad 

Source: Twitter.com
Source: Twitter.com

Gujarat Narmada Valley Fertilizers and Chemicals Ltd (GNFC), a fertiliser major from Gujarat is now targeting a turnover of Rs 500 crore from its portfolio in next three years. The company is planning to expand its portfolio to reach pan India.

"Within a short span of launching, our products portfolio has seen good traction. In the current financial year, we are expecting Rs 50 crore turnover from the segment and in next three years we are targeting Rs 500 crore turnover," claimed Rajiv Kumar Gupta, managing director of

After the successful launch of its soap and hair oil, besides other derivatives, is now planning to launch hand wash, shampoo and other in the market.

"We realised that there is a good potential for our products. The company is in process of increasing the product range of Neem-based items, and will soon launch hand wash, shampoo and other neem-based products," Gupta said.

had started collecting seeds in Gujarat for its own use and had launched a shop last year to market in a small way. Initially, it did not plan to capitalise on the business.

According to GNFC, as gradually demand for products grew within the state, the company decided to expand the product portfolio and expand to other states.

Gupta said, "Currently our products are available only in Gujarat. Looking at the growing demand, we have decided to expand footprint to other states too."

The company has covered about 400 retail stores in Gujarat for products and will soon cover another 500 retail outlet in states like Maharashtra, Rajasthan, Madhya Pradesh, Punjab, Uttar Pradesh and Delhi.

To restrict wrong use of urea for other industrial purpose, the central government had made coating in urea mandatory in 2015.

A few years back, the company had started collecting seeds from about 4,000 villages through women self-help groups (SHGs). Currently there are over 100,000 women are associated with for collection.



The company is collecting over 10,000 tonnes seeds in Gujarat and this will increase to about 40,000 tonnes by end of 2017 by expanding it to other states including Karnataka, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan.

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Fertiliser major GNFC eyes Rs 500 cr turnover from Neem products

After the success of its Neem soap and hair oil, it now plans to launch Neem hand wash and shampoo

After the success of its Neem soap and hair oil, it now plans to launch Neem hand wash and shampoo

Gujarat Narmada Valley Fertilizers and Chemicals Ltd (GNFC), a fertiliser major from Gujarat is now targeting a turnover of Rs 500 crore from its portfolio in next three years. The company is planning to expand its portfolio to reach pan India.

"Within a short span of launching, our products portfolio has seen good traction. In the current financial year, we are expecting Rs 50 crore turnover from the segment and in next three years we are targeting Rs 500 crore turnover," claimed Rajiv Kumar Gupta, managing director of

After the successful launch of its soap and hair oil, besides other derivatives, is now planning to launch hand wash, shampoo and other in the market.

"We realised that there is a good potential for our products. The company is in process of increasing the product range of Neem-based items, and will soon launch hand wash, shampoo and other neem-based products," Gupta said.

had started collecting seeds in Gujarat for its own use and had launched a shop last year to market in a small way. Initially, it did not plan to capitalise on the business.

According to GNFC, as gradually demand for products grew within the state, the company decided to expand the product portfolio and expand to other states.

Gupta said, "Currently our products are available only in Gujarat. Looking at the growing demand, we have decided to expand footprint to other states too."

The company has covered about 400 retail stores in Gujarat for products and will soon cover another 500 retail outlet in states like Maharashtra, Rajasthan, Madhya Pradesh, Punjab, Uttar Pradesh and Delhi.

To restrict wrong use of urea for other industrial purpose, the central government had made coating in urea mandatory in 2015.

A few years back, the company had started collecting seeds from about 4,000 villages through women self-help groups (SHGs). Currently there are over 100,000 women are associated with for collection.

The company is collecting over 10,000 tonnes seeds in Gujarat and this will increase to about 40,000 tonnes by end of 2017 by expanding it to other states including Karnataka, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan.

image
Business Standard
177 22

Fertiliser major GNFC eyes Rs 500 cr turnover from Neem products

After the success of its Neem soap and hair oil, it now plans to launch Neem hand wash and shampoo

Gujarat Narmada Valley Fertilizers and Chemicals Ltd (GNFC), a fertiliser major from Gujarat is now targeting a turnover of Rs 500 crore from its portfolio in next three years. The company is planning to expand its portfolio to reach pan India.

"Within a short span of launching, our products portfolio has seen good traction. In the current financial year, we are expecting Rs 50 crore turnover from the segment and in next three years we are targeting Rs 500 crore turnover," claimed Rajiv Kumar Gupta, managing director of

After the successful launch of its soap and hair oil, besides other derivatives, is now planning to launch hand wash, shampoo and other in the market.

"We realised that there is a good potential for our products. The company is in process of increasing the product range of Neem-based items, and will soon launch hand wash, shampoo and other neem-based products," Gupta said.

had started collecting seeds in Gujarat for its own use and had launched a shop last year to market in a small way. Initially, it did not plan to capitalise on the business.

According to GNFC, as gradually demand for products grew within the state, the company decided to expand the product portfolio and expand to other states.

Gupta said, "Currently our products are available only in Gujarat. Looking at the growing demand, we have decided to expand footprint to other states too."

The company has covered about 400 retail stores in Gujarat for products and will soon cover another 500 retail outlet in states like Maharashtra, Rajasthan, Madhya Pradesh, Punjab, Uttar Pradesh and Delhi.

To restrict wrong use of urea for other industrial purpose, the central government had made coating in urea mandatory in 2015.

A few years back, the company had started collecting seeds from about 4,000 villages through women self-help groups (SHGs). Currently there are over 100,000 women are associated with for collection.

The company is collecting over 10,000 tonnes seeds in Gujarat and this will increase to about 40,000 tonnes by end of 2017 by expanding it to other states including Karnataka, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan.

image
Business Standard
177 22