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Flipkart bets on exclusive smartphone deals, cashbacks to fight competition

Turns its attention towards higher-priced phones to improve margins

BS Web Team  |  New Delhi 

India’s largest e-commerce firm Flipkart is betting big on exclusive smartphone deals that would help it double sales growth in the smartphone category in the next fiscal. According to a report in Livemint, Flipkart’s new chief Kalyan Krishnamurthy has been pushing his top executives to score exclusive smartphone deals, which will help the company to maintain its lead in Indian e-commerce market. In the e-commerce market, Flipkart has been facing fierce competition from Amazon India. After losing its market to Amazon, Flipkart upped the ante and sold record ...

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