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Flipkart bets on exclusive smartphone deals, cashbacks to fight competition

Turns its attention towards higher-priced phones to improve margins

BS Web Team  |  New Delhi 

The logo of India's largest online marketplace Flipkart is seen on a building in Bengaluru (Photo: Reuters)
The logo of India's largest online marketplace Flipkart is seen on a building in Bengaluru (Photo: Reuters)

India’s largest e-commerce firm is betting big on exclusive smartphone deals that would help it double growth in the smartphone category in the next fiscal.

According to a report in Livemint, Flipkart’s new chief has been pushing his top executives to score exclusive smartphone deals, which will help the company to maintain its lead in Indian

In the e-commerce market, has been facing fierce from After losing its market to Amazon, upped the ante and sold record smartphones, which accounted for more than half of Flipkart’s The smartphone category, therefore, became the key to the company’s revival last year as it battled from Amazon.

Since Krishnamurthy returned to Flipkart, the online e-commerce giant has inked crucial partnerships with top brands such as Samsung and Apple. Recently,  also tied up with other top smartphone makers such as Oppo, Xiaomi, Lenovo, and

“Once Kalyan returned, we’ve again started focusing on exclusives. The focus on exclusives was always there, it’s just that the aggression has increased now,” said Ayyappan R., a director at

Such exclusive partnerships along with attractive financing options and product exchange schemes have led to sharp hike in monthly at over the past four months, said company executives who requested anonymity.

In Indian e-commerce, is seen as the leader that paved the way for to become the biggest growth driver for online retailers as it wooed customers in 2013-14 with high-quality smartphone models from top manufacturers such as and at low prices.

With the smartphone industry showing signs of saturation, is turning its attention towards higher-priced phones to improve margins and keep up its domination in the category.

Recently, announced three-day electronic sale wherein the e-commerce retailer offered discount up to 90% on selected electronic products and an additional discount of 10% on using SBI cards.

Here are the deals that offered during electronic sale:



Currently, the e-commerce giant is running ‘Samsung Mobile Fest’ and is offering heavy discounts, exchange benefits and No Cost EMI options. The Samsung Galaxy On Nxt is retailing at Rs 15,900, down from 18,490 with an exchange offer of up to Rs 15,000 off on exchange and No Cost EMI starting at Rs 1,767 per month.

Samsung A9 Pro, which is a premium smartphone, is currently retailing at Rs 26,900, down from Rs 32,490.  There is an exchange offer of up to Rs 16,000 off on exchange and No Cost EMI starting at Rs 2,242 per month.

For enthusiasts, is giving exciting offers on the latest 7 and 7 plus. The 7 base model with 32 GB storage is available for as low as Rs 37,000 after exchange offers. The premium 7 Plus base model with 32 GB storage is currently retailing at Rs 48,400 post exchange offers.

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Flipkart bets on exclusive smartphone deals, cashbacks to fight competition

Turns its attention towards higher-priced phones to improve margins

Turns its attention towards higher-priced phones to improve margins
India’s largest e-commerce firm is betting big on exclusive smartphone deals that would help it double growth in the smartphone category in the next fiscal.

According to a report in Livemint, Flipkart’s new chief has been pushing his top executives to score exclusive smartphone deals, which will help the company to maintain its lead in Indian

In the e-commerce market, has been facing fierce from After losing its market to Amazon, upped the ante and sold record smartphones, which accounted for more than half of Flipkart’s The smartphone category, therefore, became the key to the company’s revival last year as it battled from Amazon.

Since Krishnamurthy returned to Flipkart, the online e-commerce giant has inked crucial partnerships with top brands such as Samsung and Apple. Recently,  also tied up with other top smartphone makers such as Oppo, Xiaomi, Lenovo, and

“Once Kalyan returned, we’ve again started focusing on exclusives. The focus on exclusives was always there, it’s just that the aggression has increased now,” said Ayyappan R., a director at

Such exclusive partnerships along with attractive financing options and product exchange schemes have led to sharp hike in monthly at over the past four months, said company executives who requested anonymity.

In Indian e-commerce, is seen as the leader that paved the way for to become the biggest growth driver for online retailers as it wooed customers in 2013-14 with high-quality smartphone models from top manufacturers such as and at low prices.

With the smartphone industry showing signs of saturation, is turning its attention towards higher-priced phones to improve margins and keep up its domination in the category.

Recently, announced three-day electronic sale wherein the e-commerce retailer offered discount up to 90% on selected electronic products and an additional discount of 10% on using SBI cards.

Here are the deals that offered during electronic sale:



Currently, the e-commerce giant is running ‘Samsung Mobile Fest’ and is offering heavy discounts, exchange benefits and No Cost EMI options. The Samsung Galaxy On Nxt is retailing at Rs 15,900, down from 18,490 with an exchange offer of up to Rs 15,000 off on exchange and No Cost EMI starting at Rs 1,767 per month.

Samsung A9 Pro, which is a premium smartphone, is currently retailing at Rs 26,900, down from Rs 32,490.  There is an exchange offer of up to Rs 16,000 off on exchange and No Cost EMI starting at Rs 2,242 per month.

For enthusiasts, is giving exciting offers on the latest 7 and 7 plus. The 7 base model with 32 GB storage is available for as low as Rs 37,000 after exchange offers. The premium 7 Plus base model with 32 GB storage is currently retailing at Rs 48,400 post exchange offers.
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Business Standard
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Flipkart bets on exclusive smartphone deals, cashbacks to fight competition

Turns its attention towards higher-priced phones to improve margins

India’s largest e-commerce firm is betting big on exclusive smartphone deals that would help it double growth in the smartphone category in the next fiscal.

According to a report in Livemint, Flipkart’s new chief has been pushing his top executives to score exclusive smartphone deals, which will help the company to maintain its lead in Indian

In the e-commerce market, has been facing fierce from After losing its market to Amazon, upped the ante and sold record smartphones, which accounted for more than half of Flipkart’s The smartphone category, therefore, became the key to the company’s revival last year as it battled from Amazon.

Since Krishnamurthy returned to Flipkart, the online e-commerce giant has inked crucial partnerships with top brands such as Samsung and Apple. Recently,  also tied up with other top smartphone makers such as Oppo, Xiaomi, Lenovo, and

“Once Kalyan returned, we’ve again started focusing on exclusives. The focus on exclusives was always there, it’s just that the aggression has increased now,” said Ayyappan R., a director at

Such exclusive partnerships along with attractive financing options and product exchange schemes have led to sharp hike in monthly at over the past four months, said company executives who requested anonymity.

In Indian e-commerce, is seen as the leader that paved the way for to become the biggest growth driver for online retailers as it wooed customers in 2013-14 with high-quality smartphone models from top manufacturers such as and at low prices.

With the smartphone industry showing signs of saturation, is turning its attention towards higher-priced phones to improve margins and keep up its domination in the category.

Recently, announced three-day electronic sale wherein the e-commerce retailer offered discount up to 90% on selected electronic products and an additional discount of 10% on using SBI cards.

Here are the deals that offered during electronic sale:



Currently, the e-commerce giant is running ‘Samsung Mobile Fest’ and is offering heavy discounts, exchange benefits and No Cost EMI options. The Samsung Galaxy On Nxt is retailing at Rs 15,900, down from 18,490 with an exchange offer of up to Rs 15,000 off on exchange and No Cost EMI starting at Rs 1,767 per month.

Samsung A9 Pro, which is a premium smartphone, is currently retailing at Rs 26,900, down from Rs 32,490.  There is an exchange offer of up to Rs 16,000 off on exchange and No Cost EMI starting at Rs 2,242 per month.

For enthusiasts, is giving exciting offers on the latest 7 and 7 plus. The 7 base model with 32 GB storage is available for as low as Rs 37,000 after exchange offers. The premium 7 Plus base model with 32 GB storage is currently retailing at Rs 48,400 post exchange offers.

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Business Standard
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