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The Indian firm was confident it had captured 70 per cent of the country’s online shopping market during this period. While none of the two firms shared their data on gross merchandise value (GMV) or the number of units sold, Amazon refrained from even giving its market share figures.
The company is working on an AI-based solution that will give it an edge over rivals by helping it make smarter decisions in ordering, distribution and pricing products on its platform. Ultimately, the AI system will allow Flipkart to boost efficiency and reduce the cost of products for customers.
The e-commerce player also has Amazon Echo, a home device which uses a built-in chatbot named Alexa that responds to the user's voice and takes all kinds of commands. Alexa can also be used to shop at Amazon.