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Flipkart woos sellers with more initiatives to take on Amazon

Flipkart has over one lakh sellers on its platform

Press Trust of India  |  New Delhi 

Flipkart, Billion smartphone, Capture

is rolling out a number of initiatives for its seller partners, including reduced commissions and a soon-to-be launched benefits scheme for merchants exclusive to its platform as the e-commerce giant looks to stay ahead of its rival

(Marketplace) Nishant Gupta said the company has taken a number of steps over the last one year to improve customer experience as well as that of on its platform.


"There were multiple pain points in seller support. And so, over the last one and a half years, we have made significant in technology and support to ensure that have a good experience," Gupta told PTI.

This has resulted in an increase in net promoter score (willingness of customers to recommend a company's products) measured internally to 70.

has over one lakh on its platform.

"We are working on something for who are exclusive on our platform. It would chart out the expectations that we would have from the and what would they get from in return," Gupta said.

While he declined to divulge further details, Gupta said the programme could be launched in the next couple of months on a pilot basis.

According to industry watchers, a programme for exclusive could include more perks and lesser commission among other benefits for merchants that choose to sell exclusively through

This, they said, would not only increase the selection on Flipkart's platform but also compete more aggressively against rival

has also scaled up its rewards and recognition programme to present cars, mobile phones and holiday trips to best-performing

Talking about recent initiatives, Gupta said earlier this month, the company had reduced commissions by 4-5 per cent in various categories for products priced under Rs 500.

In April too, it had reduced some charges that helped in a reduction of up to Rs 24 per shipment.

"Economies of scale ensure that bottomlines don't get impacted," he said.

Gupta said has launched a priority seller support service, introduced a 'tier' system for and invested in fulfilment centres.

"Besides these, we offer data intelligence to our sellers, which is most important. This provides insights on movement of various items and the can plan better and grow their business," he added.

First Published: Mon, November 27 2017. 21:14 IST
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