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Ford introduces all-new Ranger midsize pickup truck; arrival in 2019

The new Ranger will start arriving in North American dealerships in early 2019

Reuters  |  Detroit 

Ranger, Ford Ranger
2019 Ford Ranger | Photo Twitter credit: Detroit Free Press

Motor Co on Sunday will officially take the wraps off its long-awaited midsize pickup truck, a year ahead of its arrival in showrooms, as rivals consolidate positions in a segment automakers once gave up for dead.

executives did not disclose prices or fuel efficiency ratings for the new during a briefing for the media ahead of the official unveiling at the North American International Auto Show in

More than two years ago telegraphed its decision to re-launch the midsize truck in North America after killing the model in 2011. At the time, executives said they could satisfy pickup truck demand - and make more money - by widening the price range and engine options of its larger F-150 pickup model line. rivals Co and Fiat Chrysler Automobiles NV abandoned the segment around the same time.

However, in late 2014, GM launched new and GMC Sierra pickups, and Japanese automakers Toyota Motor Corp and Nissan Motor Co reinvigorated their midsize pickup trucks, aiming at customers who wanted to haul bikes, surfboards and other bulky recreational gear, not sheets of plywood.

As gasoline prices stabilized, more customers turned to the new, smaller pickups. GM in 2017 sold more than 145,000 Colorado and Canyon trucks. Toyota, the segment leader, sold more than 198,000 Tacoma trucks in 2017, up 3.4 per cent from a year earlier and 27 per cent ahead of 2014, according to figures compiled by Autodata.

Sales in the US compact pickup segment as a whole grew in 2017 to more than 417,000 vehicles, up more than 70 per cent from 2014, according to Autodata.

"We see more of an opportunity that didn't exist five years ago," truck marketing manager said.

executives said the North American will share engineering and some design elements with a work-oriented pickup the company builds and sells in Southeast Asia and other markets. The exterior and interior styling of the North American will be aimed at a more affluent, recreational use buyer.

The new will start arriving in North American dealerships in early 2019 and be assembled at its Wayne, Michigan, factory in suburban Ford's decision to invest $850 million in the Wayne plant to build the and a new Bronco SUV won praise last year from U.S. President Donald Trump.

First Published: Sun, January 14 2018. 15:07 IST