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FreeCharge-Axis deal provides boost to Snapdeal's future, says CEO Bahl

Snapdeal has an opportunity of a lifetime which it must seize, Bahl said

Press Trust of India  |  New Delhi 

Snapdeal co-founder Kunal Bahl
Snapdeal co-founder Kunal Bahl

The sale of to will provide the "necessary boost in resources" to continue its e-commerce journey, CEO said.

Just hours after the deal was announced, Bahl wrote to employees seeking to assuage concerns saying intends to not just retain all employees but also "invest significantly" in the team and brand.


"Every new beginning comes from some other beginning's end. Building has been a tremendously enriching experience for us. And now, it is time for us to focus our energy and passion on continuing the journey," Bahl said.

His comments also assume significance amid reports that the board is leaning towards selling the e-commerce company to

has announced the sale of the mobile payment wallet to for Rs 385 crore (about $60 million), which is seen to be about 80 per cent lower than the $400 million it had reportedly paid to buy in 2015.

Bahl said the transaction with was "a great outcome".

"They intend to retain entire team (and build on it), invest behind the brand and leverage the world class technology platform to the fullest," he said.

He added that the leadership team of is committed to the digital payments space, and is willing to invest significantly behind it.

Bahl said with factors like availability of affordable smartphones and data prices as well as better infrastructure, has "an opportunity of a lifetime", which it "must seize".

"With the massive revolution happening in our country in the realms of very cost effective data, affordable smartphones, a unified GST tax regime, better infrastructure and rising income levels, there is no better time to be in this business," he said.

There have been reports that suggest that Bahl and co- founder are trying to convince the Board to go for an alternate plan, instead of selling the company to

The alternate plan, as per reports, is to trim further and continue operations on a lighter scale.

The discussions for sale with have been on for five months now, driven proactively by Snapdeal's largest shareholder and Japanese conglomerate,

In another mail, Jason Kothari, the current CEO of FreeCharge, sought to assure employees that the mobile wallet would continue to operate as a standalone business.

"I'm thrilled to say, in the case of Axis Bank, will continue to operate as an entrepreneurially run standalone business, and the business will retain the 'FreeCharge' brand, technology and full team," he wrote.

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