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Google India launches new AdWords features to quickly load pages

Google AdWords is a platform where people can advertise ads in the sponsored links section next to search results to boost website traffic

IANS  |  New Delhi 

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Aiming to help reach customers in a better way, on Thursday launched new features that will load pages 20 per cent faster to provide instant information.

"With the new AdWords, there is less clutter and more intuitive workflows, allowing to now quickly make the changes that will move their business forward," said Jerry Dischler, Vice President of Product Management, AdWords, in a statement.

Google is a platform where people can advertise ads in the sponsored links section next to search results to boost website traffic and sales.

Google has brought in several features like 'Extensions', 'Call bid adjustments' and "Landing pages" in

'Extensions' enhances information such as links, phone numbers or promotions. Globally, with new design and layout, customers like iProspect North have saved 30 per cent more time on average when completing everyday tasks, the company said.

'Call bid adjustments' allow publishers to control how often the call option appears with search ads.

'Landing pages' page to help publishers see how landing pages are performing. On this new page, will be able to identify which URLs in their account are mobile-friendly, which ones drive the most sales, and which ones may require attention.

Launched in 2000, Google allows businesses to advertise themselves on the The businesses pay the when people click on these ads.

With over a million advertisers, AdWords, which is based largely on keywords, generates tens of billions of revenue for Google.

Earlier this month, Google extended Bengali support to and AdSense to let publishers create relevant content in regional languages in India.

 

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Thu, October 12 2017. 12:55 IST
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