Eyeing to help Small and Medium enterprises (SME) scale up their business online, Google India, on Wednesday announced launching of new initiative, targeted towards SME, in Punjab.
Nikhil Rungta, country marketing head, Google India maintained the program ‘India Get Your Business Online’, is aimed at helping Small and medium business houses grow business online.
As per estimates, there are over 30-35 million SMEs in India with 8 million SME having potential to do online business.
However, only four lakh SMEs have websites. With just 5 per cent SMEs having online presence, Google India is focusing on the rest 95 per cent and trying to scale their business via online mode.
Hence Google India under its program ‘India Get Your Business Online’ is trying to help small business houses get free website with free hosting for one year . The company also engages partner agencies to help business houses run campaign using Google advertising platform, Google Adworlds.