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Google India to help SMEs go online

BS Reporter  |  New Delhi/ Chandigarh 

Eyeing to help Small and Medium enterprises (SME) scale up their business online, Google India, on Wednesday announced launching of new initiative, targeted towards SME, in Punjab.

Nikhil Rungta, country marketing head, maintained the program ‘India Get Your Business Online’, is aimed at helping Small and medium business houses grow business online.

would be organising road shows across the country to sensitise SMEs on how the programme could benefit them. is eyeing 5mn business houses go online by 2012.

As per estimates, there are over 30-35 million SMEs in India with 8 million having potential to do online business.

However, only four lakh SMEs have websites. With just 5 per cent SMEs having online presence, is focusing on the rest 95 per cent and trying to scale their business via online mode.

In an survey conducted by to identify the challenges SMB were facing while going online, it was found that most find it tough to make website and find its hosting expensive also.

Hence under its program ‘India Get Your Business Online’ is trying to help small business houses get free website with free hosting for one year . The company also engages partner agencies to help business houses run campaign using Google advertising platform, Google Adworlds.

As per local business search on has been growing at 140% while search over mobile phones have grown over 500% y-o-y.

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