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Got a startup with a small team? Here's how to expand to global markets

Peatix provides organisers with tools to create, promote, and sell out events; reports Tech in Asia

Nicolette Tan | Tech in Asia 

Photo: Shutterstock
Photo: Shutterstock

is a global event management and ticketing platform that provides organisers with tools to create, promote, and sell out events. Harada, along with his colleagues he met at Amazon Japan, founded the company in Tokyo in May 2011.

The company launched in Singapore and New York City in 2013, and currently, 30 to 40 per cent of its business comes from outside of plans for further expansion to other Asian cities, with its launch in set on May 31 this year.

What were the benchmarks that made your company ready to expand globally?

“Our first expansion initiative into Singapore was somewhat coincidental. With we will be venturing into a third language offering with Chinese, which is also a significant milestone for us.

Did you face pressure from investors regarding growth and market expansion?

is a very big domestic market and the conventional investor there might suggest that you focus on the Japanese market first and then expand after you become big in

Before you enter a new market, what kind of research do you do?

“We’ve done a broad sweep of cities in Asia, Europe, and America, looking at things like population size, social media, […] mobile penetration, [and] payment infrastructure. An important factor we look at is how people consume products online and how they want to pay and receive money.”

What will make you leave a market?

“If organic growth is not happening in a market, we might have to consider a different strategy or completely retreat. The good thing about is that we have a small, flexible team. We can shift our people quickly to other initiatives or roles.”

This is an excerpt from the article published on Tech In Asia. You can read the full article here

First Published: Wed, May 31 2017. 12:12 IST